Like many of us, Apple has been one of the brands that has most impacted the way I engage with technology. The brand's design philosophy has always been one of its strong points, always seeking to elevate their products through simplicity. After all, "It Just Works".

From the original iMac to the iPhone 5S in gold, the brand has always splashed color into their lineup and associated shades within their ranges: the most vibrant palette for the general consumer, and the neutral and deep one for pro or premium products. The aim of this project was to follow that path and introduce a new color in two high-end products: the iPhone Pro and the MacBook Pro.

The result is an elegant product with a shade that doesn't fight for your attention, it just grabs it. Just as the gold on the iPhone is not the classic garish color that cheapens the brand, the bronze was not going to be different: slightly muted depending on how the light hits it, with neutral undertones that soften the color but with a strong personality coherent with the product itself.