The Good Egg is an award-winning boutique creative agency that works to create a kinder, more human space for Influencer Marketing: a small, female-founded international, and remote team who work hard to treat the influencers we work like humans, rather than as algorithms or cash cows. As a purely Gen Z and Millennial-led team, we’re 100% digital and highly flexible.

This project’s goal was to develop a modern look & feel on the branding. Even if the redesign focused mainly on the website, every aspect of the corporate identity has been crafted from scratch.The design is bold, with a lot of importance placed on contrasts, color palette and simplicity .The website needs to be easily updated due to the incessant flow of new clients, projects and case studies.